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PokéNews → Pokémon advertisement to air during Super Bowl 50

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1. Cat333Pokémon said on January 25, 2016, 12:18:00 PM (-08:00)

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An official advertisement for Pokémon will be aired during Super Bowl 50. The version released online is dubbed to be the "extended cut," created by advertisement agency Omelet. The TV-size cut will be 30 seconds long and will air during the third quarter of the game.



The trailer, which does not specifically advertise any Pokémon products, centers around the theme of training and trying hard at running, chess, and football, to culminate in a stadium showing another Pokémon trainer with a Gyarados, Charizard, Magneton, and Mega Lucario.

Easter eggs include "Like no one ever was" above the locker room exit, a Nidoking chess piece, Volcano Badge helmets, and ads for Moomoo Milk and Rare Candy in the Japanese signage.

The trailer ends with simply a URL for the twentieth-anniversary website, Pokémon 20, and hashtag #Pokemon20.

Source 1: Article on Engadget
Source 2: Advertisement on YouTube

Likes 1 – kakashidragon

2. Dragonite said on January 25, 2016, 01:35:25 PM (-08:00)

Keldeo
1,083 posts

I had a post written up containing my thoughts on this, but then I decided I have still yet to decide my thoughts on this so I'll hold off on that.

Anywaym , that said I'm kiiiiind of glad they didn't do something similar to this, like I was kind of expecting them to:

3. Cat333Pokémon said on January 25, 2016, 01:52:41 PM (-08:00)

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10,307 posts

Quote:
Originally Posted by Dragonite View Post
Anywaym , that said I'm kiiiiind of glad they didn't do something similar to this, like I was kind of expecting them to:
That commercial made me smile. It reminds me a lot of classic '90s video game commercials. Of course, that would be unfitting during the Super Bowl, when Doritos, auto makers, and various beer brands tend to make the best commercials. Budweiser in particular had one that stood out last year:

Likes 1 – Dragonite

4. kakashidragon said on January 26, 2016, 09:14:23 PM (-08:00)

Kyurem
2,045 posts

I wonder how many times we'll see this commercial?

5. Cat333Pokémon said on January 27, 2016, 01:06:24 PM (-08:00)

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I think they said it'd air once during the third quarter. Also, the aired ad will only be 30 seconds.

6. Dragonite said on January 27, 2016, 03:17:59 PM (-08:00)

Keldeo
1,083 posts

Will they cut it up into pieces or something (or god forbid, play it at double speed)?

7. Music said on January 28, 2016, 12:20:03 AM (-08:00)

Charizard
112 posts

I mean, I like it but from what I've heard here in Australia is that Superbowl ad space costs a ton. So is this really worth it?

8. Cat333Pokémon said on January 28, 2016, 12:41:52 AM (-08:00)

Administrator
10,307 posts

Possibly to remind the general populace of the Pokémon brand.

Currently, it's 5 million USD (about 7 million AUD) for 30 seconds of ad space: http://fortune.com/2016/01/26/super-bowl-50-ad-cost/

Likes 1 – kakashidragon

9. Cat333Pokémon said on February 7, 2016, 06:00:15 PM (-08:00)

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10,307 posts

The short version has aired:

Likes 2 – Music, Dragonite
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