Originally Posted by The Verge

At today's BlackBerry 10 event, CEO Thorsten Heins announced that his company will no longer be known as Research In Motion. As of today, RIM is being rebranded as BlackBerry. "We have reinvented the company, and we want to represent this in our brand," Heins said. "One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry." In addition to the new branding, RIM is changing its stock symbols to reflect the change: it will be listed under BBRY on NASDAQ, and BB on TSX.